Born in Burslem, Staffordshire, William Moorcroft was a well-known English potter, who, after studying art at Burslem, London and Paris, experimented with his own designs, creating Aurelian Ware. This particular pottery was partially decorated with transfers and painted by hand. He was employed by James Macintyre & Co. Ltd who put Moorcroft in control of the company's art pottery studio after 1 year.
His first innovative design was the Florian Ware. He succeeded in developing highly lustred glazes and used oriental shapes and decorations which led him to develop this award winning range that boasts a radiance of colour with heavy slip and a translucent glaze. A lot of Moorcrofts pottery was sold through Liberty & Co and Tiffany in New York
Following on with his success and the closure of his studio in Macintyre & Co. Ltd, Moorcroft set up his own factory at Cobridge in 1913 and the business thrived. His reputation was further enhanced when Queen Mary made him "Potter to the Queen," which was stamped on the pottery, giving it a royal warranty.
We are extremely lucky to have the following Moorcroft 'hot lots' going under the hammer in our British & Continental Ceramics, Silver & Glass auction.
|Lot 150: estimate £1500-2000.|
|Lot 149: estimate £1500-2000.|
For more information, visit our website, Like us on Facebook and Follow us on Twitter.